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Using Employee Photographs & Information Online and in Marketing Materials

27/4/2012

 
We increasingly see photographs and personal information about directors and employees both on websites and in marketing materials. This could also include company Facebook pages and other social networking sites.

A word of caution...

Under the Data Protection Act 1998, photos, names and work histories of employees are considered to be "personal data".  This information can only be used for the original purpose intended (eg identity cards) and must not be processed unless employees have given their express consent - ideally in writing.

So if you are updating websites, social networking pages or company marketing materials and you want to include details of your team, make sure they are aware of what you intend to do with the information and that you have their express agreement.  Ideally you want this to be in writing.

If employees object to you using their personal data in this way, then don't use it.

    CV Writer, HR Consultant, Virtual PA

    Author

    Hi, I'm Barbara, owner of The Back Office.
    I've had a portfolio career... Accounts, Office Management, Executive PA, Company Director, HR Manager and Consultant - across a diverse range of companies of all shapes and sizes. 
    Because of my eye for detail and penchant for nit-picking, I was often tasked with due diligence during acquisitions and takeovers, and managed copious amounts of paperwork in extensive corporate and private litigation.
    I also lectured in Business Studies and Secretarial Skills for 10 years on a part time basis for a college in West London where I'd previously studied.
    I've had some amazing and colorful experiences during my career, gained a great skill set and considerable insight... Not much surprises me! 
    These days I enjoy bringing all these skills together to provide comprehensive support to business owners and individuals, who can benefit from my knowledge.
    I love walking, gardening, cooking, reading and travel, and although I'm a totally grounded person, I like to have some fun in the process.
    ​

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